PRINT

Print campaign promoted the three campaign focal issues:

• Launching Facebook/presence and new ridematching program
• Expanding bike parking and Park & Ride facilities
• Promoting Emergency Ride Home benefit

RADIO AND WEB

Radio spots and web ads ran concurrently with print ads for maximum exposure

View our Commute Another Way Week campaign.

To see more samples of our work, visit the portfolio page of our website.

FACEBOOK/YOUTUBE

Three shortweb-based videos posted on Facebook, YouTube and the GO MAINE website:

• "We have no flag...": Re-branded program and promoted personal and community benefits of carpooling, vanpooling, bikes, buses and walking.
• "Tell us where to park it...": Solicited bike rack and park & ride location requests.
• "We never get stuck at work...": Explained the Emergency Ride home benefit.